What does a humpback whale have in common with a wind turbine? More than you might think. This is a […]
Tag: Bisociation
Sometimes, it takes a bird to teach engineers how to be quiet
The Shinkansen, Japan’s iconic bullet train, faced a noisy dilemma in the 1980s: as speeds approached 300 km/h, trains exiting […]
From Doing Mode to Insight: A Case for the 21st Century Jester
Modern work culture is suffocating under the weight of its own productivity dogma. In a compelling recent HBR article, Megan […]
Elon Musk – Champion of Bisociation, Part II: Case SpaceX and reusable rockets
Ever wondered how a crazy idea—like landing a rocket like an airplane—becomes reality? Arthur Koestler’s concept of bisociation, from his […]
Elon Musk – Champion of Bisociation, Part I: Case Giga Press
Arthur Koestler’s concept of bisociation, introduced in his 1964 book The Act of Creation (1964), describes the creative process as […]
Gutenberg and Darwin – Heroic Masters of the Bisociation
“My journey into understanding the creative minds behind some of humanity’s most remarkable discoveries has been nothing short of fascinating. […]
Arthur Koestler: The Champion of Bisociation explaining”The Eight-Minute Epiphany”
Arthur Koestler’s approach for the understanding of creativity and serendipity have had a profound impact on various fields, including psychology, […]
Arthur Koestler: The Champion of Bisociation and the true 20th Century Jester
Introduction to Koestler Arthur Koestler (1905–1983) was a Hungarian-British author and intellectual whose exploration of creativity and the concept of […]