This is an academic paper (about 45 pages). Illustrates well enough the challenges we face, when trying to “manufacture serendipity” in large organizations. Very good real-life comments from interviews, good diversity of interviewed business areas. Technical guidelines shown – of course the serendipity engine is highly confidential – maybe useful for those interested in application development. Serendipity’s role in organizational innovation management well described, but only in large enterprise context.