Brilliant, now we have another excerpt from the great book “The Power of Pull” by John Hagel III, John Seely Brown and Lang Davison, it has been published on Deloitte Review pages.

Access, Attract and Achieve are the key AAA+ activities, so if you want to really make an impact as an individual, community or company just follow these simple rules.

This excerpt will give you an overview of the inspiring philosophy, presented in the book,  which favors “pull” instead of the 19th (and 20th) century minded “push”. It’s astonishing that a simple wisdom like this hasn’t been understood – or at least presented earlier on. For me reading the book  was a real “Aha” moment and my thinking has sharpened a lot since, thanks Deloitte guys for this! Access, Attract and Achieve are the key AAA+ activities, so if you want to really make an impact as an individual, community or company just  follow these simple rules.

For my understanding this is the main message of  the book: “Pull gives us access to what we need, when we need it, even if we’re not quite sure what “it” is, and allows us to harness and unleash the forces of attraction, influence and serendipity”.

The book (and this excerpt) also gives us a great advice for community building: “By simultaneously amplifying while filtering, we can shape serendipity in order to attract from the edges of our fast-moving world the people and knowledge we need in order to thrive.” It’s always sad to see, when people with great intentions are stuck with their initiatives, because they do not have enough edge-thinkers in their strong ties, so there is no way for them to get their message effectively communicated to a diverse enough audience. The simple advice to follow is: Widen your perspective, encourage diversity and expect the unexpected.

The simple advice to follow is: Widen your perspective, encourage diversity and expect the unexpected.

This “pull” approach is really something which resonates with my thinking – and inspires me also to create new visions for our “post-normal” era. Community building, life-style entrepreneurship, talent pool development  – all these areas are really benefitting from this “pull” approach and it’s up to us to show, how this philosophy can be implemented in our every day business and life.

You  will find the whole excerpt here